![]() Since 2008, China-based NetEase has handled publishing duties for the likes of World of Warcraft, Hearthstone, and Overwatch, often extending and renewing these deals over the years. Blizzard seeking alternative partners, NetEase says there will be "no impact" on financialsīlizzard's biggest games will become unavailable in China after its long-running partnership with NetEase ends in January.NetEase and Blizzard failed to negotiate a renewal of 14-year partnership.Blizzard's biggest titles suspended in China from January 23, sales to cease in coming days."I hate to say it, but what you are seeing is Blizzard not understanding gamers anymore," Kern continued.Sign up for the GI Daily here to get the biggest news straight to your inbox "Blizzard gamers are not smugly 'entitled.' Nor are they toxic," Kern wrote in the first tweet of his Twitter thread. ![]() One of those that believe the former is Mark Kern, a former employee at Blizzard. Earlier yesterday, Kern posted a series of tweets on his personal Twitter account sympathizing with frustrated Diablo fans that were disappointed by Diablo Immortal's announcement. Frustrated Diablo fans maintain that the announcement of Diablo Immortal was ultimately a slight (or, at the very least, a complete marketing blunder), while some of Blizzard's defenders believe that Diablo fans are simply acting needlessly entitled. ![]() While scores of Diablo fans have taken to social media to express their displeasure with Blizzard, others have come out to defend Blizzard from the backlash. Despite Blizzard's best attempts to temper fan expectations last month, many fans took Blizzard's announcement as an act of betrayal a backstab to longtime Diablo fans that have been waiting for a new mainline entry in the series.Īs a result, the last few days have brought us some kind of Diablogate, a dizzying cultural dialogue about the (often parasocial) relationships between players and game developers. Three days ago, Blizzard announced Diablo Immortal, a new mobile title in the Diablo franchise. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |